In this episode, Casie and I deep dive on my personal branding shoot, her evolution as a creative director and now photographer over the last decade, what it's like to collaborate with A-players and why creative fulfilment and trusting your staff is so important.

Casie and I have been working together for approx 8-9 months, first of all in my Messy Action Skool Community which led into 1:1 with me.

Casie wears a couple of hats, first up, her newest venture, Casie Jean - Brand Photographer & Creative Director. This is where you go if you wanna do a personal branding shoot similar to mine and have Casie's eye on your genius and business spark - https://www.casiejean.co.nz/

Second up being her design agency, with a decade plus of experience, Design Garage - think websites, logos, full brand identities. https://designgarage.co.nz/

You can find Casie over on socials https://www.instagram.com/casiejean___/ (that's two underscores)

and

https://www.instagram.com/designgarage/

Let me know how you found this podcast by sending me an email or DM on Instagram, you can find out more about Brooke's work at https://brookenolly.com/ but she hangs out on Instagram more - https://www.instagram.com/brookenolly/

I had a discovery call yesterday for our R&R retreat on Waiheke Island this Nov 3rd - 6th 2025 and I wanted to share her questions, objections and reservations. She signed up - wooo!

Maybe you can relate to her reservations so I wanted to make sure I addressed them here, so you've got even more clarity re making an informed buying decision.

Here's a wee snippet from the transcript:  

"I personally have been on many retreats where there's been someone that is clearly not a fit. And what I mean by not a fit is the rest of the group are in synergy and there is one or two people that haven't done the work or are not quite up to where the other folks are in business and life.

Not from a revenue point of view, but from an energy, self-responsibility 'have done the work' on themselves point of view. And when someone comes on retreat and they don't quite get that, it's punishing for others and as this guest said "one bad egg spoils it for everyone".

This retreat is about receiving and being generous but ultimately making sure that you look out for yourself and after yourself first and foremost.

Being completely sovereign and self-responsible, not looking for a leader or a guru leaving their ego at the door so their ego's not, 'look at me'.

'Look how much I know'.

'Look how I can help'.

Here's me giving you advice.

No one wants that when they come on my retreats. And anyone that does want that is not going to feel compelled or want to come on the kinds of retreats that I host, we don't do main character energy.

We don't do ego, we do care. Self-love, tuning into the energy, being respectful.

If you enjoyed this podcast and want to enquire about coming on retreat, we have 7 spots remaining and you can email me to book a call at [email protected]

This has to be my most honest and authentic episode to date. In this ep I talk about my fear of being a narcissist, codependent 'friend' clients, discounts, overgiving and the recipe for absolutely hating your business and what to do about it.

Are you dying to connect with like souled women who have the same values as you? That are on the same wave length? That have been in business for a while and don't want to 'pick your brain' aka drain your life force energy...

Of course you do! Listen for all the info on our upcoming Nov retreat at Kaitiaki Lodge on Waiheke Island New Zealand.

Earlybird saves you $500 USD until Friday, September 5th 2025.

Send me a dm on Instagram or email me at [email protected] to connect and see if it's a fit. Enjoy this episode

The title says it all.

You know what to do.

Let me know if this ep resonated

In this episode I dive into performative metrics and how no one cares what you have achieved but people care about your humanness. People wanna know if you're similar to them, whether they can relate to you, whether they can make their specific life and business dreams a reality too.

Accomplishments impress, vulnerability connects. Stop lookin' so polished and get messy.

You'll make more money and get more aligned clients, I promise.

Welcome to SEASON 2 of the Messy Action Podcast. After 31 episodes in Season 1 and a lot of personal transformation, I decided season 2 was due to arrive.

Coming to you from New York City - let me know what you think of this episode.

In this episode I dive into sales, my top 5 tips for generating more money in your business and the common misconceptions around how to actually sell and how to actually make money as a creative entrepreneur or coach that is specifically selling services and expertise.

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AI Generated Summary

In this episode of the Messy Action Podcast, Brooke discusses the essential aspects of sales for service-based businesses, addressing common misconceptions and emphasizing the importance of building connections and understanding one's niche. She provides actionable tips for effective selling and encourages listeners to embrace rejection as part of the sales process, ultimately aiming for a fulfilling and profitable business.

Takeaways

You don't have a business if you don't sell.

Sales is purely a volume game.

You are your niche; share your unique story.

Cultivating connections is key to sales success.

Women often feel they lack permission to invest in themselves.

Sales is not personal; it's about the transformation you provide.

Building know, like, and trust is essential for sales.

Rejection is part of the sales process; embrace it.

Put out a volume of niche content to attract clients.

Trust yourself to take messy action in your business.

Time Stamps

00:00 Introduction to Sales for Service-Based Businesses

02:47 Understanding Sales Misconceptions

05:51 The Importance of Niche and Volume in Sales

08:59 Building Connections and Cultivating Relationships

11:39 Top Tips for Effective Selling

19:48 Overcoming Rejection and Embracing Sales Opportunities

Book a call with Brooke - https://calendly.com/brookenolly/call

In this episode, Amie and I deep dive into her experience getting sober, her relationship with self loathing and personal blame, her daughters experience with "Lebron" and what recovery on all fronts looks like for both Amie and her daughter.

Amie and I worked together numerous times, she's done 1:1, Purposefully Powerful, Permission to UPGRADE and is now 2+ years sober and an active member in her local AA community.

It's been an honor to watch Amie evolve into a woman facilitating and transforming the lives of others - if her story resonates with you, feel free to reach out to her and mention this podcast. You can connect with Amie below:

https://www.company143.com/

https://www.instagram.com/company.143/

https://calendly.com/amie-yudice

In this episode, Michelle and I deep dive on all things creativity, authenticity, business, vanity metrics, brand identities, Instagram do's and don'ts and her journey working with me as a client and why she came back after our first stint working together in 2020.