In Part 2 of our Meta Ads deep dive, we go beyond audience targeting and creative placements to break down the nuts and bolts of running high-performing campaigns in 2025.

We cover:

• Campaign Objectives: awareness, traffic, engagement, leads, app promotion, sales, and when each actually makes sense
• Prospecting vs Retargeting: budget split best practices and how to stay flexible with smaller post-iOS14 pools
• Budget settings: CBO vs ABO, when to let Meta’s algorithm optimise spend and when to keep tighter control
• Account structure: why consolidation beats over-segmentation, when to split campaigns, and how to keep accounts clean
• Ad set logic: testing audiences vs creatives, emotional triggers, hooks, pain points and formats
• Naming conventions: why a consistent taxonomy matters for scaling, reporting and CRM integration

Hosts:
Daniel Hughes: https://www.linkedin.com/in/dan-h-771904141/

Harry Hughes: https://www.linkedin.com/in/harry-hughes-6409b163/

https://www.mayfair-mediagroup.com/