In this episode of The Local Growth Show, Kody breaks down why Meta ads, specifically Facebook and Instagram, remain one of the most powerful advertising tools for local businesses in 2026. Addressing the common belief that Facebook is “dying,” Kody walks through real usage statistics, cost comparisons, and practical strategies that local retailers can apply immediately.

What You’ll Learn

• Why Facebook and Instagram still dominate social media attention

• How Meta compares to other platforms for local advertising

• The real cost of impressions on Meta versus traditional advertising

• Why homeowners, parents, and decision-makers spend the most time on Facebook

• How detailed local targeting works for new and existing customers

• The difference between boosting posts and using Ads Manager

• Simple ad creative ideas any local business can implement

• Why most local competitors aren’t running ads, and how that creates opportunity