Meta Goes All-In on AI Ads: What It Means for Advertisers & Agencies

Meta just announced plans to fully integrate AI into its advertising platform by the end of next year — enabling brands to create and target ads using artificial intelligence with little to no manual input.

In this video, I break down what this shift means for:

Facebook/Meta advertisers

Agencies whose value lies in creative and targeting

The broader digital advertising ecosystem

I’ll also share my perspective on how this move fits into the long-term trend of AI in ad tech, and why it might give Meta — and other walled gardens — an even greater advantage.

Timestamps:

0:00 – Meta’s AI Ad Announcement

0:42 – Implications for Facebook Advertisers

2:10 – How Agencies Should Respond

3:45 – Industry-Level Disruption

5:20 – My Speculation: What Meta Might Do Next

6:30 – Final Thoughts + Your Input

If you’re in ad ops, media buying, or agency strategy — this one’s for you.

Let me know in the comments: Do you think this makes Meta more effective — or more dangerous?