Andrew Foxwell has been running Meta ads ever since they existed 16 years. He co-founded Foxwell Digital, built Foxwell Founders into a 550-member paid community spending half a billion dollars a month on Meta collectively, and recently stopped pulling levers entirely to focus on audits, coaching, and what's actually working in 2026.

In this episode, we get into the structural shift happening inside Meta right now, from micro-targeting to creative-led everything, and what that means if you're running a brand, running an agency, or trying to stay relevant as a media buyer.

We cover:

• Why Meta's GEM protocols are rewiring how brands need to think about organic and paid together
• The real reason your Meta campaigns keep serving existing customers (and the creative fix)
• Ugly ads vs. polished brand creative — and what the data actually says
• How to set up a brand new Meta account with $5–10K and not burn it
• Apple's ad network as the most underrated incremental channel in performance marketing right now
• When to fire your agency — and the specific metrics that tell you it's time
• AI creative workflows, custom GPTs, and how Foxwell is building tooling for the community

Straight talk from someone looking inside 20–30 ad accounts a month.