Dr. Rolando Zubiran is Global Head of WEB 3 & Metaverse Services for RRD, or R. R. Donnelley & Sons, an American Fortune 500 integrated communications company.

Rolando refers to this as “Meta-Marketing 2.0.” As our identities merge with online worlds, he believes that the way we envisage the economics and society of the future will be made possible not simply by the technologies we deploy, but by the stories we use to comprehend and shape the world around us.