87: Meta Podcasting

Ben boldly admitted to doing a “weird” thing. He started listening to “us.” Not necessarily for quality control, but to spark his memory about topics Derrick and he talked about in previous AoP episodes. As a result, Ben’s become addicted to listening to people building companies podcasts. Unfortunately, there’s just not that many of them.

Derrick also admitted to listening regularly to previous AoP episodes. But more so during the early days of the podcast, when he was apprehensive about his own ability on the microphone and wanted to find ways to improve.

Today’s Topics Include:

Cool Podcast with Cold Open: Hit “Play” and start talking

Autophagy: Putting a twist-tie on snack cabinet sucks, but benefits your body and brain

Tuple’s most requested feature: Multi-way calls

Successful Meta-habit: Surveys serve as way to get feedback on product features

Potential strategies for setting a launch date for Tuple

Art of Building a Product and Company: Word-of-mouth, referrals, affiliate programs

Derrick’s Level Launch: Warm email reminder to whet people’s appetite

Mini-funnel Metrics for Level Launch:

500 given access to Level via email

70% open rate for email

182 created user account

41 created a team

Onboarding Process for Level:

Step 1: Create user account

Step 2: Demo account is activated

Fork in the Road: Optimize each phase and equip people to make it through funnel to get feedback on Level

Derrick’s Top 2 Priorities for Level: Documentation and more manual outreach

Derrick gets Ben “Pricing” Orenstein’s advice on who needs Level the most

Derrick’s Plan for Level: Repeat, refine, and resend

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Tuple

The Art of Product: Episode 78 - Ultraworking with Sebastian Marshall

Tuple’s Pair Programming Guide

Derrick’s Level Manifesto

Drip

113: Justin Jackson - Growing Transistor to $10,000/month

GitHub

Clearbit