Mark and Mike have an engaging conversation with Stormie, discussing what led them to shift towards entrepreneurship. From Real Estate, to Marketing, to Health & Wellness Conferences for business owners.

They emphasize how their skills can be combined with market opportunities and align with the values Stormie and his wife bring to the business, making the experience much more enjoyable and integral to their lives.

In the second part of the episode, Stormie gives us a masterclass on the marketing/customer value ladder. It shows where the process breaks or it's disconnected for most companies. This ineffective process results in spending marketing dollars and human resources and implementing the wrong systems.

You don't want to miss this conversation.

Check out Originals and Exclusive collaborations at:

https://middlemarketjournal.com/

Connect with the Hosts and Guests:

Mike Hernandez:https://www.linkedin.com/in/mike-hern%C3%A1ndez-9511195/

Mark Parrot: https://www.linkedin.com/in/businessownercoach/

Stormie Andrews: https://www.linkedin.com/in/stormieandrews/