The economic lifeblood of shared value realization is shared accountability. Put simply, there's no escaping shared responsibility for value, because the vendor-customer relationship is a shared and interdependent engagement. In order for your company to successfully align on the expectations of value creation and delivery for customers, you need a clear strategy and enterprise-grade technology that can operationalize shared accountability and collaboration.

In this episode, host Ross Fulton chats with Scott McCorkle, CEO at MetaCX, for his insights into how B2B leaders can successfully facilitate shared accountability between vendor and customer through technology to achieve optimal value realization.