Meta is heavily investing in AI, particularly in creating AI-generated characters and profiles for its platforms like Facebook.

These AI entities will generate and share content, aiming to boost user engagement. While Meta promotes the potential benefits, experts express concerns about the risk of false narratives, content dilution, and the need for strong safeguards to prevent misuse. Although Meta anticipates long-term gains,

CEO Mark Zuckerberg acknowledges that significant returns from this AI investment are still several years away.