The path from discovery to purchase may soon happen instantly. Vice President of Commerce Business at Meta, Benji Shomair joins the show to talk about how Facebook, Instagram, Whatsapp, and Messenger are working with businesses to drive word of mouth and connect social to sales like never before. In this episode, you’ll get a front seat view of the future of social eCommerce, hear why content is the new front door to your store, get macro trends in customer behavior, and learn why no matter the platform –– IRL, AR, VR or metaverse –– it all comes down to how you treat your customers.