In 2021, Facebook rebranded as Meta, focusing on virtual reality and the metaverse, spearheaded by Horizon Worlds and a successful partnership with Ray-Ban for smart glasses. Despite challenges in consumer adoption and profitability, Meta continues to innovate with projects like the Orion augmented reality glasses and aims to enhance its devices with AI capabilities. The company's commitment to merging digital and physical realities is evident through strategic collaborations and a robust developer ecosystem, positioning it to potentially lead the evolving augmented reality market.