Meta Platforms Inc. is revolutionizing user engagement by integrating celebrity voices into its AI chatbots, featuring stars like Dame Judi Dench and John Cena, to create more personalized and entertaining experiences. This initiative, announced at Meta’s annual developers' conference, aims to enhance the appeal of AI tools across its platforms, including Facebook, Instagram, WhatsApp, and Messenger. CEO Mark Zuckerberg envisions these advancements as part of a broader strategy to embed AI in everyday life, from smart glasses to virtual reality, while addressing ethical and privacy concerns.