In this episode, we’re joined by Donatas Smailys, CEO & Co-founder of Billo — the world’s largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy.
We explore why authentic content still wins, the ethical risks around cloned faces and avatars, and how Billo is building tools to help creators scale with performance data — without losing their human voice.

🎯 Key Topics Discussed:

1. The rise of fake UGC and why it’s a threat to brand trust
2. Why UGC still performs better than polished content
3. How AI can help creators scale (without replacing them)
4. Brand safety concerns with cloned faces and AI influencers
5. What social listening can reveal about your audience
6. How Billo vets creators before matching with brands
7. What’s next for UGC platforms in the AI era
8. Donatas’s favorite books, video games, and future predictions




Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

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