The metaverse is to the world as AOL was to the internet in 1993 – a new beginning. Likewise, the cannabis industry is still in the early stages of development and struggling with growing pains due to regulation and compliance. Yet, while the rules and regulations are being ironed out from one state to the next, consumers are often left with more questions than answers.

Mitch Ngo, CEO and Co-Founder of Golden Ark knows the struggle all too well. Watching his father's struggle with cancer, they turned to cannabis to help ease his pain. However, Mitch quickly realized the industry lacked standards, quality information, and organization.

“Even if you do find a product, how do consumers really know it came from a good source or how it’s been made? It was so frustrating,” he stated during an interview with Cannabis Tech.

So, Mitch took it upon himself to develop a better way, starting with becoming a licensed producer. They wanted to understand the entire process, so they started at the beginning with a cultivation license, then a manufacturer's license, and a distribution license.

And then they blockchained the entire seed-to-sale process. Now, they're moving into the next great frontier – the metaverse.