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Metaverse, Brands and Advertising with Matthew Birkby
In this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio.
Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights.
Connect with Matthew Birkby on LinkedIn: https://www.linkedin.com/in/matthewbirkby/
Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/
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By Dean SeddonIn this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio.
Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights.
Connect with Matthew Birkby on LinkedIn: https://www.linkedin.com/in/matthewbirkby/
Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/