WHY IT MATTERS; With the emergence of the Metaverse, the place where the physical and digital worlds meet, there is a growing need to understand how businesses can leverage the power of AR / VR / XR / AI, and create ongoing value for the relationship between their content, consumers, and brand. The expert talk and discussion will be led by Adipat Virdi, Immersive Specialist and former Global Creative Product Lead (VR) for Facebook. This FTE Show will help management teams build a strategic roadmap for understanding the metaverse and how it may impact your business. Specifically the talk will address three main areas: The future of engagement, The power of recruiting advocates rather than audiences, The insights from using immersive storytelling as software.