In anticipation of next week's NFL Fandom Rankings release, Emory Marketing Professor Mike Lewis walks listeners through the metrics he assesses when quantitatively ranking NFL fanbases.

Doug Battle joins the conversation to share a sports fan's perspective on what makes a fan.

This episode also features discussion on Tom Brady's (future) retirement plans as well as the rise of the celebrity commentator.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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