Watch this brief video to learn about the increased demand for, and reliance upon, metrics across all media platforms. Hear insights from experts such as Tracey Scheppach, SVP, Innovations Director for SMGx, and Robert Ivins, former VP, Data Development, for Comcast Spotlight talk about using research and data to gain advertising metrics.

Metrics and Accountability - Using research and data to gain advertising metrics

The media and marketing landscape is ever changing. New technologies and trends keep even the most experienced professionals on their toes. That’s why we’ve developed our award-winning Take Five for Your Future series. We bring together thought leaders and industry experts to share insights and analysis about advertising topics that matter to you most.

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Metrics and Accountability - Using research and data to gain advertising metrics

Metrics and Accountability - Using research and data to gain advertising metrics