Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign.

Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue.

Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.

Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions.

Mentioned in this episode:

• DAC Cheat Sheet: www.fundraisingreportcard.com/DACSheet
• DAC Excel Calculation Template: www.fundraisingreportcard.com/DACTemplate
• What is overhead: http://overheadmyth.com/faqs/
• Fundraising expenses: http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses

Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Download your copy to follow along and find some tidbits we didn't have time to cover on today's episode.

Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you'll need to understand, and how to start using this at your nonprofit. Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you'll need to understand, and how to start using this at your nonprofit.