The now iconic white guitar made famous by the Disney film, “Coco,” was created in Paracho, a small Mexican town where almost every shop makes guitars. Underneath the new icon lies centuries of craftsmanship.

Mexico's Master Guitar Makers, written by Laura Fraser, originally appeared in Craftsmanship Quarterly, a multimedia online magazine about artisans, innovators, and the architecture of excellence. You'll find many more stories, videos, audio recordings, and other resources on our site — all free of charge and free of advertising.

Introduction by: Anh Oppenheimer

Narrated by: Adriana Morga

Produced by: Adriana Morga

Music by: Mike Snowden