FERN editor-in-chief Theodore Ross talks to Genoways about his new book, Tequila Wars, which is an extraordinary exploration of the little-known – and often bloody history – of Jose Cuervo. Cuervo’s life, and his struggle to bring stability and prosperity to his industry during the profound disruptions of the Mexican revolutionary era, is an epic tale. This new book pulls Cuervo’s name off the bottle and pours it into real life.