In this episode of Gamechangers, Savannah talks to Cheryl Kaplan of M.Gemi. Cheryl chats about the benefits of a direct-to-consumer model, finding manufacturers that are true partners & creating a supply chain that allows for scalability. She gives some great insights into the power of pop-up shops & how to choose the best location for them, why it's so important to be constantly analyzing your demand to maximize your inventory position & five big ways she gets customer feedback that massively influences her company's decision making. Enjoy!

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