Season 2 Episode 1 of Mobile Growth Nightmares is a Halloween special with Simon Lejeune, former Head of User Acquisition at Hopper.
In the "Brilliant or Bullshit" section of this episode, we asked the guest for their take on Apple’s process of killing the IDFA (Article: https://www.forbes.com/sites/johnkoetsier/2020/06/29/apple-killed-the-idfa-what-else-dies/?sh=21c8d200262f)