Sony Theakanath is the CEO and Founder of Asaii, an automated machine learning lead generation A&R; platform serving record labels, Fortune 500, booking and promoting agencies. Coming from Apple, Facebook, Uber, Salesforce, and Yelp, Asaii's team has built a product which focuses on in-depth analysis and prediction, instead of simply aggregating data across multiple sources.

On this Music Growth Talks episode, Sony talked about their Discover and Track products, currently in private beta, and explained how exactly their clients use Asaii. He also shared tips for musicians aiming to be noticed by record labels and industry influencers who use data to discover talent.

Listen to the episode in full to hear a new reason (in case you haven't had enough) not to buy fake followers and listens, and a lot more.

⏯ Go to http://dottedmusic.com/2018/podcast/mgt105-asaii/ for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

MGT105: The AI Tool Label A&R Use To Sign Artists – Sony Theakanath (Asaii)

A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music marketing agency. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand.

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MGT155: Turning Artists Into Pearls – Jason Davis (One One 7)

The Portnoy Brothers share it all about the their new album called No Complaints, and how they successfully raised over $30,000 in an IndieGoGo campaign to fund the record.

MGT154: On Raising 30k Through A Crowdfunding Campaign – The Portnoy Brothers

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MGT153: The Original Songs Marketplace – Jonathan Stone (Rocket Songs)

Muyinza, an LA-based artist and entrepreneur, gives actionable tips on how you can create excellent content, engage with your fans, and grow your music career during the lockdown.

MGT152: Thriving as an Artist in the Face of Adversity – Muyinza

Bas Grasmayer presents one of his latest projects, MUSIC x GREEN, designed to create “more visibility for organisations and initiatives that make the music industry greener, less impactful on the climate and ecology, and more sustainable.

MGT105: The AI Tool Label A&R Use To Sign Artists – Sony Theakanath (Asaii)

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