MGT73: The Hidden Value Of A Facebook Event – Dave Blue (Spotcaller)

Think about it: pretty much ever music gig, even the most niche and underground, has a Facebook Event created for it. Promoters, festivals, club owners, and music acts – even those who aren't good at promoting their events – rarely fail to announce a show on the world's biggest social network. But is it easy for music fans to discover something new and relevant to them in the myriad of Facebook Events? Truthfully, not much.

Dave Blue, today's WeSpin Recipes guest, saw the untapped potential of Facebook Events, and created Spotcaller – a web and mobile app aimed to simplify live music discovery. Spotcaller aggregates all music events on Facebook, across the whole globe, daily, and displays them in a beautiful interface.

In this podcast episode, Dave talked on how his app compares to the likes of Songkick or BandsInTown, and the ways Spotcaller benefits artists. Dave illustrated how the events' trending scores are calculated, explained how to update your upcoming events on the service, and gave specific tips on creating informative, converting Facebook Events pages.

Listen to the show if you're a performing artist or have anything to do with live music, and if you want to get more out of your Facebook Events.

Go to http://wespin.co/wsr73/ for the show notes and http://getacard.wespin.co/ to learn how to support the podcast and get a free WeSpin postcard.