Bas Grasmayer is a digital strategist, who some of you may know through his thesis, called "Marketing Music Through Non-Linear Communication". The thesis went viral in 2011, and Bas has helped grow a number of music tech companies across Europe since then. Today, he runs a weekly newsletter called MUSIC x TECH x FUTURE, and writes about new music business models, innovation, culture, and technology.

In this WeSpin Recipes podcast episode, Bas talked on why you should stop broadcasting, and how to use social media to connect with your fans instead. He gave practical advice on live streaming, commented on the shape of the music tech scene, and explained why artists may want to be more involved in hackathons.

Listen to our conversation to also imagine how you would operate in the world where there was no copyright, all your fans were completely selfish, and SoundCloud was shut down.

Go to http://wespin.co/wsr62/ for the show notes and http://getacard.wespin.co/ to learn how to support the podcast and get a free WeSpin postcard.

MGT62: What If Copyright Did Not Exist? Or If SoundCloud Went Down? – Bas Grasmayer

A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music marketing agency. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand.

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Jason Davis, named a “music mogul,” talks about his unique approach to developing up-and-coming artists, finding new talent (and why he only meets new artists in person), what changed his whole approach to life and business, and why every artists’ vocal skills are underdeveloped.

MGT155: Turning Artists Into Pearls – Jason Davis (One One 7)

The Portnoy Brothers share it all about the their new album called No Complaints, and how they successfully raised over $30,000 in an IndieGoGo campaign to fund the record.

MGT154: On Raising 30k Through A Crowdfunding Campaign – The Portnoy Brothers

Jonathan Stone is a music-publishing executive and co-founder of Rocket Songs. On this Music Growth Talks episode he explains how the platform works for music artists who are looking for original songs to record, and for songwriters who want to “sell” their songs to others.

MGT153: The Original Songs Marketplace – Jonathan Stone (Rocket Songs)

Muyinza, an LA-based artist and entrepreneur, gives actionable tips on how you can create excellent content, engage with your fans, and grow your music career during the lockdown.

MGT152: Thriving as an Artist in the Face of Adversity – Muyinza

Bas Grasmayer presents one of his latest projects, MUSIC x GREEN, designed to create “more visibility for organisations and initiatives that make the music industry greener, less impactful on the climate and ecology, and more sustainable.

MGT62: What If Copyright Did Not Exist? Or If SoundCloud Went Down? – Bas Grasmayer

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