Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap

01:30 - Introduction

17:35 - What are the revenue channels for casting agencies?

26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider?

34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign?

37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand?

40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years?

46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges?

49:53 - What is the role of social media in today’s casting process?

55:32 - What are the different revenue streams for an artist today?

59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.)

01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial?

01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast

Episode 71 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

23:26 - What are the most common blind spots that businesses face when planning for growth?

28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?

34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?

45:10 - How do you differentiate between good growth and bad growth?

01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade?

01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today?

01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry?

01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing?

01:26:33 - Conclusion

Divya's Socials:

https://www.linkedin.com/in/divyadixit2022/

https://www.instagram.com/divyadixit_diva/

#marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast

Episode 70 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

01:38 - Komal's Background

06:15 - Intrinsic qualities required to succeed as a psychologist

08:28 - The use of psychology in different fields

12:32 - Understanding consumer behavior in media consumption via psychology

21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs

29:48 - Opportunities for phycologists in the market

37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025?

50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience?

59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively?

01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries?

01:06:24 - How can sales related messaging be optimized from a psychological perspective?

01:15:06 - How to handle corporate office dynamics from a psychological perspective?

01:32:18 - Time management tips for working professionals

01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion

Komal's Socials:

https://www.linkedin.com/in/komalfrfr/

https://www.youtube.com/@makeyourselfcomfortable_myc

https://www.instagram.com/makeyourselfcomfortable_myc/

#marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast

Episode 69 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators?

52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively?

01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams?

01:11:15 - How has the nature of online piracy evolved in recent years and what unique challenges does this pose to content creators?

01:21:10 - How does Bytescare ensure it respects user privacy while collecting and analyzing data to identify piracy?

01:22:28 - How does Bytescare adapt its strategies to handle piracy in different regions, especially where laws and enforcement might vary widely?

01:26:32 - Do you collaborate with content platforms or social media networks to combat piracy, and if so, what does that collaboration look like ?

01:31:07 - Conclusion

Bytescare - https://bytescare.com/

Bytescare's Socials:

LinkedIn - https://www.linkedin.com/company/bytescare/

Instagram - https://www.instagram.com/bytescare_official/

#marketing #media #contentsecurity #digitalprotection #nikhilkumarmarketing #mipodcast

Episode 68 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction08:35 - What are the biggest content creation trends we can expect in 2025, and how should brands adapt?23:15 -With AI-generated content on the rise, how can brands and creators maintain authenticity and engagement?33:38 - Short-form vs. long-form content: How should brands balance their strategy?40:04 - How should brands approach storytelling in their content to create deeper connections with their audience?43:54 - What are some innovative branded content formats that will gain traction in 2025?50:42 - With social commerce becoming more prevalent, how can brands integrate content marketing with direct sales strategies?56:10 - How is influencer monetization evolving, and what new revenue streams will be most lucrative in 2025?01:00:28 - What role will micro and nano influencers play in branded content and how can brands leverage them effectively?01:10:51 - ConclusionAditi's Socials:LinkedIn - https://www.linkedin.com/in/aditi-rathore-0365a1341/ Instagram - https://www.instagram.com/unforgeettable_one/#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

Episode 67 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn?

35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement?

39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn?

42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video?

50:18 - What’s the most effective way to spark meaningful interactions with your followers through content?

58:19 - How can creators repurpose older content effectively without it feeling repetitive to their audience?

01:02:28 - What are some unconventional ways to overcome creative block and reignite your inspiration as a creator?

01:06:19 - What’s one mistake you see new content creators making and how can they avoid it?

01:13:07 - How do you approach planning your content calendar to stay organized and on top of trends?

01:16:53 - How do you measure the success of a piece of content - beyond likes and shares?

01:20:16 - Conclusion

Mudrika's Socials:

LinkedIn - https://www.linkedin.com/in/mudrikakavdia/

Instagram - https://www.instagram.com/mudrikakavdia/

#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

Episode 66 - MI Podcast

Timestamps:

00:00 - Introduction

16:02 - How has the rise of digital media transformed the traditional role of PR in brand management?

27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media?

34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy?

39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space?

43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes?

53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today?

58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy?

01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts?

01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management?

01:08:16 - Image management

01:13:54 - Conclusion

Episode 65 - MI Podcast

Timestamps:

16:08 - How has media planning evolved since you first started in the industry?

30:12 - What are the core principles of effective media planning that you follow?

44:26 - How do you approach media planning for diverse brands?

54:10 - What are some of the latest trends in media planning that marketers should be aware of?

01:00:42 - How has digital media impacted traditional media planning strategies?

01:10:25 - How do you measure the success of a media planning campaign?

01:19:05 - What advice would you give to aspiring marketers looking to make a career in media planning?

01:21:12 - Time management tips for marketers

01:25:08 - Conclusion

#marketing #media #mediaplanning #performancemarketing #nikhilkumarmarketing #mipodcast

Episode 64 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Vinita Khadka's Socials:

LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/

Instagram - https://www.instagram.com/lastminute_quotes/

Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ

Timestamps:

0:00 - Introduction

20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future?

25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their marketing strategy?

32:02 - Can you share an example of a brand that successfully pivoted its marketing strategy in response to a crisis? What lessons can be learned from their approach?

38:40 - How can brands build a strong community around their products or services and what are the benefits of doing so?

54:43 - How do cultural differences impact global branding strategies and how can companies navigate these challenges?

01:01:37 - What are the emerging technologies that you believe will have the biggest impact on branding and marketing in the next decade?

01:05:22 - How can companies balance the need for innovation with the need to stay true to their core brand values?

01:13:08 - Vinita's Book - Inanimate Monologues: 12 voices, 12 lives!

#marketing #media #branding #storytelling #nikhilkumarmarketing #mipodcast

Episode 63 - MI Podcast