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米其林指南


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When the Michelin Guide was first introduced at the beginning of the 20th century it was a little different than the popular guide we know today. Because Michelin was tire company, the purpose of the guide was to help people drive, not to help people eat. However, many of the maps included restaurants, and the company began to give stars (one, two or three) to the restaurants they liked best. Having a star is a really big deal: not only does your restaurant become more famous, but it also means that you can charge more money! However, not everyone is so happy about receiving it: Some restaurants have even asked for Michelin to take back their star. Why would people want to refuse such an honor? Having a star means that you will attract a certain type of customer, one that expects a very high quality meal along with a certain kind of atmosphere. In any case, even if some restaurants don’t want the Michelin Star, there are thousands of others that will happily receive one.


《米其林指南》于上世纪初问世,但最初的指南和现在我们熟悉的美食指南非常不同,因为米其林是一家轮胎公司,所以指南的主要目的,是像地图一样帮助人们驾驶,而不是帮助人们寻找美食,但是由于地图也包括餐厅,所以米其林公司也开始给他们最喜欢的餐厅评级。(米其林体系共分三星)评上星级是件大事,这不仅会让餐厅更出名也能带来巨大的商业利益,但是不是每个人都很高兴得到这个评级,曾经就有些餐厅要求米其林收回星级,为什么会有人想要拒绝这样一份荣誉呢?因为评上星级就意味着餐厅会吸引某一类客户,对食物及餐厅的环境氛围都要求很严苛,但不管怎样,即使有些餐厅不想要米其林星,也有其他成千上万的餐厅对它还是梦寐以求的。



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