Marketing In Action (MIA) is your weekly dose of actionable marketing wisdom, delivered straight to your inbox. Share it with your network! ~James

What if you could run an entire podcast with AI hosts? No setup, no guests, no audio equipment, no edits… yet still deliver engaging content effortlessly? Well, that’s exactly what I’m daring to do.

In the MIA Newsletter, I host interviews with marketers and founders. So far, all of these interviews have been transcribed and published as newsletter articles. Personally, I lean towards written content, so I’m more suited to creating content on channels like Substack, LinkedIn, and Twitter that favor long-form writing—unlike platforms such as Instagram, TikTok, or YouTube.

I planned to make audio and/or video content available as podcasts for those who prefer audio and video over written content—and for those who’d rather binge-watch TikTok, Instagram, or Netflix than read a book or newsletter (like my wife 🙂). Audiovisual content is often more engaging, with emotional cues, and is easier to consume hands-free, fitting seamlessly into mobile-first lifestyles.

Imagine my fascination (and joy) when I heard that Google released NotebookLM with an Audio Overview feature that turns documents and websites into AI-generated podcast conversations, hosted by AI.

Now, I can release a few podcasts quickly while I work on my actual podcast setup, book time with guests, and handle all the pre-production and post-production tasks that make podcasting a high-effort endeavor.

In this AI-led podcast, the hosts (I call them Gemini and Bard 🧠🎙️) discuss what they think the MIA Newsletter is all about. 

What do you think?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.marketinginaction.xyz