Recently I've had conversations with people where the phrase "I don't see color" has come up more and more. To be honest, I was a bit conflicted about the reaction hearing that has caused in me because, on the one hand, I understand that they're simply trying to convey that they don't judge people based on skin color or race; but on the other hand, I don't believe that you can truly "see" me (or anyone else) if you don't see color. In this mic-side chat, I discuss my thoughts and reactions on hearing this and unpack the narrative and the rationale that I believe has led to it being the "go to" PC phrase of the day; along with other ways to think about it.