mICdrop - Sequel Presents a digital Internal Communications Podcast

mICdrop Episode 12: What we learned from our IC audit


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The internal communication audit. Seen by some of the holy grail of measurement opportunities. But how do you go about convincing leaders of its value? And what can you actually expect to get out of it?

In our latest mICdrop episode, we’re joined by Jamie Angus, Senior Internal Communications Manager at The Health Foundation, who shares his tricks and tips after conducting a communication audit with our Insight team.

That includes how to...

> Get uncertain stakeholders onside

> Persuade colleagues to take part

> Get immediate value from the results

Not to be missed. Listen now.

If you liked this episode, contact us to find out more about Sequel’s podcast offering and an introductory chat about that and the other services we offer via [email protected]

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mICdrop - Sequel Presents a digital Internal Communications PodcastBy Sequel Group