Michael created the concept of “Cradle to Cradle” as a young chemist and, in 2002, with his American friend Bill McDonough, the bestseller 'Cradle to Cradle: Remaking the Way We Make Things' was published.

He founded the chemistry division of Greenpeace. His first-class science mind leaves him sceptical about many popular environmental solutions.

Braungart is constantly explaining how much we need to know if we are to make the world a better place. And how much detail we already do know but which we sometimes stubbornly ignore.

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Recorded live at the global event in Cardigan, west Wales in 2008.

Watch Michael's full talk here: www.thedolectures.com/talks/michael-braungart-why-less-bad-isnt-better