Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on B2B Nation. In this episode, we discussed the history of content marketing, what valuable content really looks like, understanding the ROI from content marketing efforts, Content Marketing World 2016, and more!

Michael Brenner: Content Marketing is a Commitment, Not a Campaign

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Michael Brenner: Content Marketing is a Commitment, Not a Campaign

Michael Brenner: Content Marketing is a Commitment, Not a Campaign