This episode features the excellent Michael Browne. Michael is a Freelance Strategy Director. He speaks about his time in agencies in New York, London and more recently Dublin learning his trade. This leads to his recent Newtalk rebrand and Aer Rianta International Duty-Free work. He talks about how he delivered a "joy on your way" project. He talks about the use of Miro and breaks down how to use the platform. Michael leads into working with clients, which social media how the most opportunity right now and his use of AI right now. This a good episode for anyone looking to understand brand strategy.