Turning a great idea into a successful product is not an easy or straightforward task, but Michael Crinnion is one entrepreneur who has been there and done that.

Michael is the founder of Mind Body Goals, and their ethos is based on 'Wellness by Design' - creating beautifully designed products that integrate proven wellness techniques into daily life to help foster healthy habits.

His latest product, Luma³ Go, helps people combat anxiety through guided breathing. Using light and haptics, his mission with this design is to bring the power of your own breath to help counter the effects that everyday life can throw at us.

A lot of what Michael has achieved is rooted in his past as a teacher, his own “terrifying” experience with anxiety and his passion for good design.

In this episode, Tanya Arnold speaks to Michael about:

• Raising investment for his product Luma³
• Good design and why that’s important to him
• How to use crowdfunding in the right way
• Why his own experience with anxiety led him to discover breath work
• How an appearance on a podcast brought him his first investor

LINKS

https://www.linkedin.com/in/michael-crinnion/

https://www.luma3.uk/

https://www.climb-uk.com/

https://www.linkedin.com/company/climbuk/posts/?feedView=all

Instagram: @Climb__UKX: @Climb_UKBluesky: @climb-uk.bsky.social