Michael Duff is multi-talented. As a musician he's released several albums, both as a solo artist and as the front man for bands like the 90's rock outfit, Chalk FarM. He now runs Duffweb, a full-service marketing agency that specializes in creatively marrying effective websites with explosive promotion.

There's a lot to consider when you make the transition from mere artist to functional, professional entity. What's the difference between you and the people who are living the life you're trying to? My guess is that they all have addressed the things we'll get to in this episode.

Sure, we talk among ourselves about how, "You gotta take yourself seriously, or how, "We're businesses." But what does any of that mean? I'll talk to Duff about some of the practical things we can do to start treating ourselves as the proper businesses we should be, as well as strategies for building and maintaining our audience.

For more on Michael Duff, as well as answers to all of your questions about web design and marketing, visit www.DuffWeb.com

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