Michael F. Schein, the Author of The Hype Handbook, joins me to take apart Red's business in a way that few other could. Taking lessons from the greatest hype artists and propagandists in history, Michael F. Schein talks through building a hype business from the ground up. 

To get Michael's book, go to https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X. 

To learn more about Broken Salespeople go to Brokensalespeople.com

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