Michael Ferree, CEO and Founder of Lead Generation World, joins the show from the Lead Generation World conference in Denver, CO. In this episode we talk about how the conference got started and how Michael built the conference to be "for the people, by the people". We discuss some of the industry specific panels that were held during the show and talk about how “transparency equals trust and trust equates to additional knowledge sharing”. We also explore the next Lead Generation World conference in London, England and how the European lead generation market is a few years behind the United State in lead generation and lead management. Lastly, Michael offers up his best practices and success stories of Lead Management during his time as a Lead Buyer which include the best days he's found to purchase leads and how you must trust the data, not the salesperson, about the quality of leads.