How do people know that your business exists? How do you spend money to educate the right people and avoid wasting money advertising to the wrong ones? Michael Gaman from Gudnow Media specializes in a special intent based marketing known as Search Engine Marketing (SEM). If you've ever searched on Google, you're interacting with the type of ads that he delivers. Michael and I discuss his background while attempting to explain the basics of this technical and complex type of digital marketing.