B2B Content Marketing: The Content Callout Podcast

Michael Gasiorek’s 4 Pillars of Authority-Building, Ep #46


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Michael Gasiorek is the CEO of Truth Cartel, a marketing agency specializing in emerging technologies. He’s also the Head of Growth at TrustToken, a top stable coin company moving billions of dollars globally every month. He’s also the owner of The Crypto, Medium’s largest blockchain-focused publication. He made waves in the content space as the editor in chief at Grind. To top it off, he grew Startup Grind to a massive readership—over 1 million readers per month. How did he do it? How did he build tremendous authority in their space? Find out in this episode of Content Callout!

Outline of This Episode
  • [2:14] Three tips, tactics, + strategies
  • [3:36] The four pillars of authority
  • [14:49] The 5 P’s of content marketing
  • [28:01] How to connect with Michael
  • [29:56] The four horsemen of authority
Resources & People Mentioned
  • TrustToken: https://www.trusttoken.com/
  • The Crypto: https://medium.com/crypto
  • Startup Grind: https://www.startupgrind.com/
  • AI Dungeon: https://play.aidungeon.io/main/landing
  • Marketing Brew: https://www.morningbrew.com/marketing
  • The Hustle: https://thehustle.co/
Connect with Michael Gasiorek
  • mg(at)truthcartel.com
  • Follow on Twitter: https://twitter.com/gasiorekm
  • Truth Cartel: https://www.truthcartel.com/
Connect With the Content Callout Team
  • https://ContentCallout.com 

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B2B Content Marketing: The Content Callout PodcastBy Mark Raffan