In this episode of Growth Bites, Jo sits down with Michael Halpin, Head of Global Marketing at Recite Me, to explore the business-critical topic of accessibility in recruitment. With the European Accessibility Act (EAA) coming into force in June 2025, many recruitment agencies are still unsure about what’s required, where to begin, or how this will affect their candidate experience. Michael breaks it all down clearly, offering both strategic insight and practical next steps.

He explains what the EAA actually means for UK-based recruitment businesses (even post-Brexit) and why it’s vital to start planning now. The conversation touches on how inclusive digital experiences can open up candidate pools, boost SEO, and build brand trust, making accessibility a commercial win as well as a compliance need.

Michael also shares real-world examples and easy actions teams can take today, including how to audit your website, improve user journeys, and make content accessible without overloading internal teams. He highlights common pitfalls, the importance of accessible ATS systems, and how small changes can lead to major improvements in candidate experience and conversion rates.

If you’re a marketing lead, agency founder, or ops specialist looking to get ahead of the deadline and make your brand more inclusive in the process, this episode is a great place to start.