In Season One, one brand came up as a favourite of our guests more than any other: Drake’s. Mr Michael Hill is the man responsible for this popularity. He is Drakes’ Creative Director, and it is his vision that has transformed the brand from a humble tie maker in London’s East End, to a globally recognised menswear brand with two factories and shops in London, New York and Tokyo to its name.

The two discuss Drakes’ slow and steady evolution over the past 10 years, why Mike doesn’t think of Drake’s as a ‘brand’, and how running a small business – albeit a successful one – takes serious guts.

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HandCut Radio is produced in collaboration with Birch, a London and New York based creative agency. Our theme music is by Joe Boyd.
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Show Notes

Michael Hill — Website | Instagram

[08:00] Drake’s Editorial
[11:30] Michael Drake
[23:34] Drake’s High Summer Lookbook 2019
[24:53] James Harvey-Kelly
[39:24] Otto Mantero