Michael Hughes, the founder of CEO of Gymnazo, grew his gym from a 300 sq. ft. to 13,000 sq. ft. facility where they do 1-on-1, semi-private, small group and even online training. He has a background in physical therapy, which he weaves into his programs. Starting in a big box gym, he created his own boutique within the gym, the beginnings of what is now Gymnazo.

In this episode, he talks to us about how to keep a client for life, leveraging the model you have to grow your business and why the online coaching business is where he sees massive leverage, how they got a Google 5-star review rating, and more!