For the past eleven years, Michael Hurwitz has served as the Director of Greenmarket, a program of GrowNYC that operates 51 producer-only farmers markets throughout New York City. In 2011, he created the FARMRoots Technical Assistance Program, providing marketing, business, and succession planning assistance to Greenmarket growers. Michael was also integral in forming Greenmarket Co., New York City’s only food hub. Additionally, with Teachers College at Columbia University, Michael co-developed Seed to Plate, a standards-based food curriculum for 5th and 6th graders.

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