On this episode of the Superpowers podcast, Bill and Chris have a socially distanced video conference with Michael Katz, the level-headed and value-oriented Founder and CEO of the consumer data platform, mParticle. Michael is a Boston native and Syracuse University graduate who began his career at internet consulting firms like Zephyr and Accenture. In 2005 he and his brother, Andrew, founded the AdTech firm Interclick, testing the entrepreneurial spirit both had inherited from their father, who had been a business-owner since their childhood. Interclick was acquired by Yahoo in 2011. At Yahoo, Michael learned valuable lessons about leadership, the spread of multi-device data sources, and the importance of inspiring employees to embrace company culture. Michael took those insights with him when in 2013 he started mParticle a company that “make(s) it easy to get data from certain systems out of them, and into other places.” Michael’s superpower is his ability to inspire his employees to wholeheartedly embrace mParticle’s values of being driven and hardworking while also having fun. As he told the Bill and Chris, “our mantra at mParticle is to make business personal.” mParticle has “A few cultural norms: We hold ourselves accountable to being good people. We create value before we extract value. We own our karma; we create solutions, not excuses, and we have fun…If you’re doing all that, every day is pretty good.”

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