Pricing is complex but one of the biggest growth levers–even in a dire economy, and It continues influencing customer decisions. So invest in getting it right.

In this episode of Behind the Growth, we invited Vice President of Marketing at Revenue Analytics, Michael McCunney, to share what successful Revenue Management is all about and how you can price to balance customer value and business growth.

Key Takeaways
- Pricing is one of the biggest growth levers
- Price to balance customer value and business growth
- Pricing plays a critical role in the customers' journey
- Revenue tech without humans won’t get the best results
- Use data to reduce pricing frictions with your finance

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.