Sign up to save your podcasts
Or
Share Michael Nevins: Landing the US Market, a European perspective
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Michael Nevins: Landing the US Market, a European perspective
10:05
Good positioning has deep transformative impact.
That’s what we heard from Michael Nevins, CMO of Smart Adserver, a Paris-based ad tech company.
In this Q&A, Mike shares how Smart’s recent positioning initiative delivered a compelling narrative for entering the US market. Unexpectedly, the new positioning also drove extremely valuable side effects that are changing the way the company operates – beyond marketing and sales, to operations, R&D, and every employee around the world.
The post Michael Nevins: Landing the US Market, a European perspective appeared first on Firebrick Consulting.
View all episodes
By Differentiate or Die: Secrets of Silicon Valley10:05
Good positioning has deep transformative impact.
That’s what we heard from Michael Nevins, CMO of Smart Adserver, a Paris-based ad tech company.
In this Q&A, Mike shares how Smart’s recent positioning initiative delivered a compelling narrative for entering the US market. Unexpectedly, the new positioning also drove extremely valuable side effects that are changing the way the company operates – beyond marketing and sales, to operations, R&D, and every employee around the world.
The post Michael Nevins: Landing the US Market, a European perspective appeared first on Firebrick Consulting.