Michael Peronto, Director of Lead Marketing at Cardinal Financial Company, joins the show to discuss his Lead Management best practices and offers his insights into integrating a Dialer and Chat into your technology stack. Michael talks about his history in the Lead Management space including a number of years at Velocify before moving on to some of the largest non-bank lenders in the industry. Michael offers actionable steps that you should take when considering moving to a Dialer and reviews the pros and cons of each. We also discuss "Lead Ownership" strategies as technology continues to shift the traditional ways of how salespeople interact with leads.