Michael Piro, CEO of Wink Hotels, discusses Vietnam’s post-COVID-19 recovery strategy. As a country, Vietnam has managed to get through the crisis with incredibly low infection rates, and this week has seen lockdown measures starting to relax. Michael acknowledges the country’s reliance on overseas source markets including China and Korea, but he’s optimistic about the 20% annual growth domestic tourism has posted over the past five years. 

He also notes that Vietnam’s young population (two-thirds are under 35 years old) are keen to start travelling again, with 70% of respondents to a recent social media questionnaire saying the first thing they want to do post-lockdown is head to the beach.